Public relations strategies make brands seize opportunities. Google was in the news for donating to fight Ebola. Coca-Cola did a public relations trick against obesity. These opportunities even attract many influencers to share the brand's story with their followers.
Spotify's Wrapped isn't just another marketing campaign, it's a viral, multi-platform social campaign that promotes FOMO. It's very personal, relevant and shareable. It's this winning combination that their rivals, Apple and YouTube, haven't been able to recreate. But HostelWorld, a hostel booking website, decided to work together with Mariah Carey to refresh her image and show the pleasant reality of staying in a modern hostel.
Together, they broke the stereotypes of affordable accommodation by highlighting the lesser-known luxuries of hostels, such as having access to the same facilities as more expensive accommodations, but at a cheaper price, and being able to connect with other travelers. According to a Nielsen study, 92% of consumers trust earned media. When your brand appears in magazines, news publications, websites, blogs, and other media, it simply increases people's trust in your brand. So when Falcon Heavy launched a red Tesla Roadster into orbit with David Bowie's 1971 hit song Life On Mars, the media and the rest of the world went wild with emotion.
Launching a car into space was exactly the kind of crazy, innovative and unique idea that forced people to pay attention. Studies show that 92% of people are more likely to trust other people's recommendations more than ads and messages from real brands. That's why influencer marketing is one of the fastest growing customer acquisition channels. Individuals and organizations influence their public relations through a myriad of activities.
Some of these examples of public relations are advertising campaigns in traditional media, sponsorships, product placement, social media campaigns, consumer education and corporate social responsibility. Each example has a unique set of advantages and disadvantages depending on the context of the situation. Consequently, one must design their public relations to better suit their context. It's no fun for passengers or for mothers, who often get hostile looks.
So they came up with the idea of making a flight with a baby crying beneficial to everyone involved. Taking advantage of Mother's Day, JetBlue decided to offer passengers a 25 percent discount on a flight from JFK to Long Beach every time they saw a baby cry. Watch to discover what happened in this brilliant public relations example that everyone can relate to. JetBlue's promotion of the video on its Facebook page has garnered more than 1.3 million views and has been viewed more than 1.6 million times on YouTube; both distribution channels are important.
The latest example of public relations is another scary one. With the release of the third installment of the trilogy, Rings, Paramount Pictures created this trick in which the girl in the ring crawls out of a television and horrifies shoppers. Time magazine, Mirror and MTV covered the story. If you remember the last scene of the first movie, you can imagine how terrifying it must have been for these poor people who were just trying to buy a TV.
The video has 316 million views on Facebook and more than 8.1 million on YouTube, another success for two key distribution channels. Liraz is an international SEO and content expert who helps brands and publishers grow through search engines. She was the director of SEO and content at Outbrain and previously worked in the gaming, B2C and B2B industries for more than a decade. It involves a wide range of activities, including the creation of a corporate image, the management of public opinion and relations with stakeholders.
Public relations is a process of communicating with the public to influence, maintain, or improve the reputation of an individual or an organization to achieve specific objectives. The program strategy is a crucial aspect of the process, since the strategy presented will be fundamental to the success or failure of the public relations program. As a result, most large organizations have entire public relations divisions dedicated to monitoring and managing public perception of the institution. Spin doctoring refers to the process of turning adverse advertising into something that appears positive on a surface level.
Finally, the fourth function of public relations is resource management, which involves budgeting and allocating public relations management resources effectively. Another effective way to capture public attention is to create some controversy surrounding your message. It is often classified as propaganda and is considered an important ethical concern in public relations and political discourse. The investigational or situational analysis stage involves reviewing the context of the public relations program.
For smaller institutions that cannot afford a full-time public relations team, they often hire outside firms or consultants to help them manage their public relations. The proper implementation of public relations can help to reinvigorate a faltering brand and breathe new life into an organization and its sources of revenue. Start exploring the best PR tactics mentioned above to find the one that works best for your brand. It refers to a wide set of activities that involve the management and dissemination of information by an individual or organization to influence the public's perception of them.
And that's exactly what Elon Musk needs the public to think if he wants to achieve his ambitious goals. Journalists love juicy stories and viral marketing campaigns, but standing out in a sea of conventional proposals is one of the biggest challenges for any public relations professional. . .