Examples of public relations include advertising campaigns in traditional media, sponsorships, product placement, social media campaigns, consumer education and corporate social responsibility. Spotify's Wrapped isn't just another marketing campaign, it's a viral, multi-platform social campaign that promotes FOMO. It's very personal, relevant and shareable. It's this winning combination that their rivals, Apple and YouTube, haven't been able to recreate.
But HostelWorld, a hostel booking website, decided to work together with Mariah Carey to refresh her image and show the pleasant reality of staying in a modern hostel. Together, they broke the stereotypes of affordable accommodation by highlighting the lesser-known luxuries of hostels, such as having access to the same facilities as more expensive accommodations, but at a cheaper price, and being able to connect with other travelers. At first, you show that you care in public relations campaigns. And you do it in a very creative or intelligent way.
Here are 5 good examples of public relations campaigns from big brands. They succeeded and will inspire your great ideas. The touching public relations campaigns above have probably made you cry tenderly. Let's look at different examples to make you smile again.
We hope that these five examples of public relations campaigns inspired you to think of a good idea for your next marketing campaign. Show that you don't just want to make money, but also care about the world. It's no fun for passengers or for mothers, who often get hostile looks. So they came up with the idea of making a flight with a baby crying beneficial to everyone involved.
Taking advantage of Mother's Day, JetBlue decided to offer passengers a 25 percent discount on a flight from JFK to Long Beach every time they saw a baby cry. Watch to discover what happened in this brilliant public relations example that everyone can relate to. JetBlue's promotion of the video on its Facebook page has garnered more than 1.3 million views and has been viewed more than 1.6 million times on YouTube; both distribution channels are important. The latest example of public relations is another scary one.
With the release of the third installment of the trilogy, Rings, Paramount Pictures created this trick in which the girl in the ring crawls out of a television and horrifies shoppers. Time magazine, Mirror and MTV covered the story. If you remember the last scene of the first movie, you can imagine how terrifying it must have been for these poor people who were just trying to buy a TV. The video has 316 million views on Facebook and more than 8.1 million on YouTube, another success for two key distribution channels.
Liraz is an international SEO and content expert who helps brands and publishers grow through search engines. She was the director of SEO and content at Outbrain and previously worked in the gaming, B2C and B2B industries for more than a decade. PR agencies don't buy ads, don't write stories for journalists, and don't focus on attractive paid promotions. Journalists love juicy stories and viral marketing campaigns, but standing out in a sea of conventional proposals is one of the biggest challenges for any public relations professional.
A public relations campaign refers to a marketing activity that aims to improve brand awareness and reputation and build customer loyalty. Hours after April Fools' Day, almost every marketing publication compiles the best parodies, jokes and stunts that distracted everyone at work that day. Therefore, it has become important for a company to invest in good public relations strategies to maintain a beneficial relationship with the public. The main objective of public relations is to maintain a positive brand reputation and maintain a strategic relationship with the public, potential customers, partners, investors, employees and other stakeholders, which leads to a positive image of the brand and makes it appear honest, successful, important and relevant.
The goal of the public relations campaign was to build 100 houses for 100 people, and the established deadline was 100 days. Paramount Pictures, in order to promote its new horror franchise, The Ring, and attract more user attention, took a step forward and planned a publicity stunt in which the protagonist chased people on a real stage. Huggies's successful example of a public relations campaign was inspired by the intention to surpass Pampers. Maxwell House started another example of a public relations campaign that strengthens a brand's relationship with its audience.
McDonald's launched a public relations campaign that gives you another reason to love these fast food restaurants. McDonald's built a beehive for this public relations campaign, which looked exactly like one of the overseas fast food restaurants. In simple terms, public relations is a strategic process of managing the dissemination and dissemination of information related to the organization to the public in order to maintain a favorable reputation of the organization and its brands. And that's exactly what Elon Musk needs the public to think if he wants to achieve his ambitious goals.
If possible, you can help me with notes so that I can learn and then become a public relations officer. . .