What are the 4 p's of public relations?

The four P's of public relations are to protect, promote, perform and demonstrate. Following these four faithfully will make every public relations campaign a great success. Cooperation, collaboration and co-creation are the only way forward. In addition, building relationships, mutual respect, a base of shared values and common goals derive from communication.

The last P of marketing is promotion.


includes all the advertising and public relations that make up your product promotion strategy. The purpose of promoting a product is to show consumers why they need it, what problem it will solve for them, and why they should spend their hard-earned money on it. What's the best way to reach your target market? It can be a social media platform, a public relations campaign, or an SEO strategy.

I would like us to further refine the purpose of public relations as a strategic way to differentiate ourselves as a profession. For example, how you promote your product or service depends on the type of offer you have, where it will be sold, how much it costs and who your target market is. If the product is not expensive, requested, or unique, it makes more sense to base the price on the cost for consumers, and setting competitive prices on the product will be effective. This is what modern medicine, teaching and even the law demand in their responsible practices and how these traditional professions are moving from hierarchical, controlled and fixed ways to acting more dynamically, recognizing that yesterday's solutions are unlikely to address tomorrow's social problems.

So what sets your product apart from other similar products on the market? How can you win over customers and outperform the competition? The key to this marketing P is to determine what makes your product unique or special. On the contrary, it makes sense to offer gold leaf in elegant desserts at a top-notch restaurant to a clientele who spends more. We have largely acted as a functional part of the company, to serve its interests, not the interests of society. The person who conceptualized the 4 P's of marketing was a Harvard University professor named Neil Borden.

I like what you seem to say that personifies a leader, although I've always thought of public relations more like a lonely madman, according to Derek Sivers' wonderful TED talk on how to start a movement. Thank you for writing this wonderful article for PR Conversations. I hope that the result will be more international presentations of “calls to action” for the Global Alliance resource area. Therefore, we must help our organizations to clarify their purpose, and part of this is also to identify what are the obligations of our organizations to society.

Then I realized that the four P's were exactly what I was talking about as my thinking about leadership in public relations developed. Using market research to determine how much niche, mass appeal, or interest your product has is a great starting point.

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